Tourism Promotion Symbols for Bandung City in a Teenager Romantic Film ‘Dilan 1990’

Tourism Promotion Symbols for Bandung City in a Teenager Romantic Film ‘Dilan 1990’

Authors

  • Ida Ayu Etsa Pracintya Fakultas Pariwisata, Universitas Udayana, Bali
  • I Nyoman Darma Putra Fakultas Ilmu Budaya, Universitas Udayana
  • Putu Sucita Yanthy Fakultas Pariwisata, Universitas Udayana, Bali

DOI:

https://doi.org/10.31091/mudra.v37i4.2084

Keywords:

tourism promotion, film tourism, Bandung tourism, Taman Dilan

Abstract

Film induced tourism is one of the fastest growing sectors in the tourism industry because cinematographic history is able to persuade the audience to travel to places that are used as the setting places of several scenes in a film. This study aims to examine the message of tourism promotion in a teenager romantic film set in Bandung, West Java, entitled ‘Dilan 1990’ which was adapted from a novel by Pidi Baiq of the same title. The data were collected by observing the film using observation tables, as well as audience reviews obtained through internet searches as a reference in interpreting symbols and knowing the audience's reception of this film. The audience’s reviews were taken from various websites including the Internet Movie Database, TripAdvisor, and from several independent travel blogs articles. The analysis used a qualitative descriptive method using three theories, namely, the theory of semiotics, reception, and promotion. The analysis shows that symbols of tourism promotion in the content of the film ‘Dilan 1990’ included the beautiful and clean city of Bandung, Bandung’s natural scenery, and Bandung’s heritage iconic buildings. The positive images of Bandung city were aesthetically presented on the film through well-structured of plot story, scene, and acting, thus make the promotion of Bandung become indirectly powerful. This study also stresses that the ‘Dilan 1990’ not only provide a powerful form of promotion for Bandung city but also has inspired the local government to build new city parks namely ‘Taman Dilan 1’ and ‘Taman Dilan 2’ that boosted the images of Bandung as an attractive city to visit.

Downloads

Download data is not yet available.

References

Herlambang & Adikampana. (2019). Pengaruh Film ‘Ada Apa Dengan Cinta 2’ Terhadap Perkembangan Pariwisata Di Kabupaten Magelang: Studi Kasus Rumah Do’a Bukit Rhema. Jurnal Destinasi Pariwisata, 7(1): 174-179.

Kasapi, Irisi. 2017. Destination Branding: A Review of the City Branding Literature. Mediterranean Journal of Social Sciences, 8(4):129-142.

Kotler, Philip & Kevin Lane Keller. (2012). Marketing Management 13. New Jersey: Person Prentice Hall.

Liu, Y., dkk. (2020). Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia. Journal of Tourism, 12(23):99-10.

Mulyadi, Muhammad., & Sunarti, Linda. (2019). Film Induced Tourism dan Destinasi Wisata di Indonesia. Jurnal Metahumaniora, 9(3):340-356.

Stuart Hall, Culture. (1997). The Media and The Ideological Effect. London: Mass Communication & Society.

Tanskanen, T. (2012). Film tourism: Study on How Films can be used to Promote Tourism. Laure University of Applied Sciences.

ONLINE REFERENCES

Agnes, Tia. (2022). Taman Dilan Diresmikan di Bandung, Pidi Baiq Cerita Proses Pembangunannya. https://hot.detik.com/art/d-5905956/taman-dilan-diresmikan-di-bandung-pidi-baiq-cerita-proses-pembangunannya. accessed 21/03/2022.

Apriyanti. (2020). Tempat Bersejarah Dilan–Milea yang Harus dikunjungi. https://diantin.com/menyusuri-tempat-bersejarah-dilan-dan-milea/. Accessed pada 08/02/2022.

Berita Satu. (2019). Mengenal Taman Dilan yang Terinspirasi dari Film Dilan. https://www.beritasatu.com/gaya-hidup/546246/mengenal-taman- dilan-yang-terinspirasi-dari-film-dilan. Accessed 24/09/2021.

CNN Indonesia. (2018). Ulasan Film Dilan 1990. https://www.cnnindonesia.com/hiburan/20180125193137-220-271634/ulasan-film-dilan-1990. Accessed 08/02/2022.

Databoks. (2018). Dilan 1990 Menjadi Film Terlaris 2018 dengan Penonton Lebih dari 6 Juta. https://databoks.katadata.co.id/datapublish/2019/01/08/dilan- 1990-menjadi-film-terlaris-2018-dengan-penonton-lebih-dari-6-juta. Accessed 08/02/2022.

Hendra, Dimaz. (2018). Berkah Dilan 1990 untuk Max Picture. https://swa.co.id/swa/trends/berkah-dilan-1990-untuk-max-pictures. Accessed 29/03/2022.

Jawapos. (2018). Film Dilan 1990 Didapuk Jadi Film Terfavorit. https://www.jawapos.com/entertainment/music-movie/05/07/2018/film-dilan- 1990-didapuk-jadi-film-terfavorit/. Accessed 24/09/2021.

Kabare.id. (2018). Review Film Dilan 1990. https://kabare.id/berita/review-film-dilan-1990. Accessed 08/02/2022.

Kautsar, Nurul. (2022). Begini Serunya Mengunjungi Taman Dilan di Lembang, Serasa Masuk ke Dalam Cerita. https://www.merdeka.com/jabar/begini-serunya-mengunjungi-taman-dilan-di-lembang-serasa-masuk-ke-dalam-cerita.html. Accessed 21/03/2022.

KumparanHits. (2017). Menengok 10 Film Indonesia Terlaris Dalam 10 Tahun Terakhir. https://kumparan.com/kumparanhits/menengok-10-film- indonesia-terlaris-dalam-10-tahun-terakhir. Accessed 24/09/2021.

Laksana, Candra. (2018). Dilan 1990 Rajai Ajang IMA Awards 2018. https://celebrity.okezone.com/read/2018/07/05/206/1918192/dilan-1990-rajai- ajang-ima-awards-2018. Accessed 24/09/2021.

Liputan 6. (2018). PT Pos Bikin Prangko Khusus Dilan, Ini Gambarnya. https://www.liputan6.com/bisnis/read/3330363/pt-pos-bikin-prangko-khusus-dilan-ini-gambarnya. Accessed 29/03/2022.

Luthfiah. (2018). Review Dilan 1990 Movie. https://kumparan.com/luthfiyahthok/review-dilan-1990-movie-1522510400580/full. Accessed 08/02/2022.

Nareswari, A., & Fatonah, T. (2018). Film Dilan 1990 Sukses Borong Penghargaan di Acara IMA 2018. https://www.matamata.com/life/2018/07/05/125025/film-dilan-1990-sukses-borong-penghargaan-di-acara-ima-2018. Accessed 24/09/2021.

Novirdayani. (2018). Review Dilan 1990: Romansa Kisah SMA yang Nyaris Sempurna. https://www.kincir.com/movie/cinema/review-dilan-1990-romansa-kisah-sma-yang-nyaris-sempurna-YBXow1AEnCE5. Accessed 08/02/2022.

Pos, Jawa. (2018). Film Dilan Didapuk Jadi Film Terfavorit. https://www.jawapos.com/entertainment/music-movie/05/07/2018/film-dilan-1990-didapuk-jadi-film-terfavorit/. Accessed 21/03/2022.

Satria, Helmy. (2018). Review Film: Dilan 1990. https://helmysatria.com/review-film-dilan-1990/. Accessed 29/03/2022.

Yulistara, Arina. (2018). 10 Film Indonesia Terlaris, Dilan Teratas di 2018. https://www.cnbcindonesia.com/lifestyle/20180409194021-33-10330/10-film- indonesia-terlaris-dilan-teratas-di-2018. Accessed 24/09/2021. Accessed 24/09/2021.

Downloads

Published

18-10-2022

How to Cite

Pracintya, I. A. E., Darma Putra, I. N. ., & Sucita Yanthy, P. . (2022). Tourism Promotion Symbols for Bandung City in a Teenager Romantic Film ‘Dilan 1990’. Mudra Jurnal Seni Budaya, 37(4), 374–381. https://doi.org/10.31091/mudra.v37i4.2084

Issue

Section

Articles
Loading...