Implementation of the BLU Policy at the National Gallery of Indonesia: Financing Model and Public–Private Partnership in Its Art Exhibitions 2024–2025

Citra Smara dewi; Indira Estiyanti Nurjadin; I Wayan Adnyana; Rizki Ayu Ramadhana

doi:10.31091/mudra.v40i3.3230

Implementation of the BLU Policy at the National Gallery of Indonesia: Financing Model and Public–Private Partnership in Its Art Exhibitions 2024–2025

Authors

Citra Smara dewi Faculty of Art and Design, Jakarta Institute of the Arts
Indira Estiyanti Nurjadin Indonesian Heritage Agency
I Wayan Adnyana Faculty of Art and Design, ISI Bali
Rizki Ayu Ramadhana Indonesian Heritage Agency

DOI:

https://doi.org/10.31091/mudra.v40i3.3230

Keywords:

National Gallery of Indonesia, Public Service Agency, Art Exhibition, Institutional Entrepreneurship, Public-Private Partnership

Abstract

This study examines the management of the National Gallery of Indonesia (Galeri Nasional Indonesia/GNI) in its transition into a Public Service Agency (Badan Layanan Umum/BLU). GNI was selected for this study as a state cultural institution that holds both national and international art exhibitions, potentially playing a role as a benchmark of contemporary Indonesian art. The transformation marks a significant shift towards an entrepreneurial spirit in institutional performance, directly impacting the management of art exhibitions. The study aims to explain and analyze the implementation of the BLU policy in improving GNI’s management while identifying internal and external challenges and opportunities. This study's novelty lies in using two case studies—Lini Natalini Widhiasi: Infinity Yin and Yang (2024) and Arkiv Vilmansa: Semesta Arkiv (2025)—as representations of the BLU implementation in practice. It employs a descriptive qualitative method with the theoretical framework of institutional entrepreneurship. The findings indicate that the BLU policy stimulates GNI to develop a more collaborative, innovative, and entrepreneurship-oriented management, which should be further strengthened through public-private partnership strategies and diversified funding sources.

Downloads

Download data is not yet available.

References

D.K.N. Islam, F. Ruhana, and F. Dione, “Implementasi Kebijakan Penetapan Badan Layanan Umum Museum Nasional Pada Kementerian Pendidikan, Kebudayaan, Riset, Dan Teknologi,” Jurnal Kajian Pemerintah: Journal of Government, Social and Politics, 10(1), pp. 40–53, 2024, https://journal.uir.ac.id/index.php/JKP/article/view/15804. DOI: https://doi.org/10.25299/jkp.2024.vol10(1).15804

B.S. Nurbela, A. Fitriani, and I. Kurniawan, “Konsep perkembangan public entrepreneurship,” Jurnal Identitas, 1(1), pp. 20-30, February 2021, https://ejournal.umbandung.ac.id/index.php/identitas/article/view/101. DOI: https://doi.org/10.52496/identitas.v1i1.101

H. Juliani, “Eksistensi badan layanan umum sebagai penyelenggara pelayanan publik,” Administrative Law and Governance Journal, 1(2), pp. 149-164, August 2018, https://ejournal2.undip.ac.id/index.php/alj/article/view/2819. DOI: https://doi.org/10.14710/alj.v1i2.149-164

A. Salim, Teori dan Paradigma Penelitian Sosial. PT. Tiara Wacana, Yogyakarta: 2001.

I.M. Winartha, Metodologi Penelitian Sosial Ekonomi. Yogyakarta: C.V. Andi Offset, 2006.

H.A. Kusworo, “Kewiralembagaan: Meninjau Ulang Kelembagaan untuk Pembangunan Sosial,” in Pembangunan Sosial dan Kesejahteraan: Jejak Pemikiran, Pendekatan, dan Isu Kontemporer, Susetiawan, Bahruddin, dan M.L. Pinem, Eds., Yogyakarta: UGM Press, 2022, pp. 401-420.

A. Campbell, “The National Museum and Art Gallery: Remembering its beginnings and transfer to government,” Botswana Notes and Records, 44, pp. 204-215, 2012, https://www.jstor.org/stable/43855574.

O. Ho, “Under the Shadow: Problems in Museum Development in Asia,” in Contemporary Asian Art and Exhibitions, Michelle Antoinette and Caroline Turner, Eds. Acton, Canberra: ANU Press, 2014, p. 180. DOI: https://doi.org/10.22459/CAAE.11.2014.10

IHA, Kemdikbud (2025). Dukungan Pemajuan Kebudayaan, https://iha.kemenbud.go.id/partnership/

Visitor Information, National Gallery Singapore (2025) https://www.nationalgallery.sg/sg/en/visit/visitor-information.html#opening-hours

S.B. Olinsson and K. Fouseki, “Social entrepreneurship for sustainable heritage management–The case of open-air museums,” Journal of Cultural Heritage Management and Sustainable Development, 9(4), pp. 486-499, September 2019, https://www.emerald.com/jchmsd/article-abstract/9/4/486/197339/Social-entrepreneurship-for-sustainable-heritage?redirectedFrom=fulltext. DOI: https://doi.org/10.1108/JCHMSD-02-2019-0010

A. Coman and I. Pop, “Entrepreneurship – the key for a successful museum,” MPRA Paper 67430, University Library of Munich, Germany, 2012.

J. Qi, C. Song, and Y. Wang, “Entrepreneurial psychology and motivation of museum cultural and creative product development,” Frontiers in Psychology, vol. 12, p. 733943, 2021. DOI: https://doi.org/10.3389/fpsyg.2021.733943

I. Valentino and S. W. Firmandhani, “Pola Interaksi dan Sirkulasi Ruang Pengunjung Museum Studi Kasus Museum Ranggawarsita Semarang,” Arsitektura: Jurnal Ilmiah Arsitektur dan Lingkungan Binaan, vol. 21, no. 2, pp. 293–304, 2023. DOI: https://doi.org/10.20961/arst.v21i2.72831

H. B. Kusuma, “Wayfinding Sign pada Ruang Pameran Tetap di Museum Nasional Indonesia Jakarta,” Mudra Jurnal Seni Budaya, vol. 33, no. 2, pp. 242–248, 2018. DOI: https://doi.org/10.31091/mudra.v33i2.331

C. Dewi Smara, Galeri Nasional Indonesia (GNI) Dalam Pembentukan Identitas Nasional: Kajian Tentang Pameran Seni Rupa Nusantara di GNI, Jakarta, Tahun 2001–2017, Doctoral dissertation, Universitas Indonesia, 2021. [Online]. Available: https://repository.ikj.ac.id/721/.

C. C. Donelli, I. Mozzoni, F. Badia, and S. Fanelli, “Financing sustainability in the arts sector: The case of the art bonus public crowdfunding campaign in Italy,” Sustainability, vol. 14, no. 3, p. 1641, 2022. DOI: https://doi.org/10.3390/su14031641

V. D. Alexander, “From philanthropy to funding: The effects of corporate and public support on American art museums,” Poetics, vol. 24, nos. 2–4, pp. 87–129, 1996, https://www.sciencedirect.com/science/article/abs/pii/0304422X95000033. DOI: https://doi.org/10.1016/0304-422X(95)00003-3