Ideology on Children Formula Milk Television Commercials

Article Sidebar

pdf
Published: Feb 1, 2024
DOI: https://doi.org/10.31091/mudra.v39i1.2558
Keywords:
ideology, Television Commercials, Children’s Formula Milk.

Main Article Content

kumala dewi
ISI Denpasar

Abstract

Television advertising for children's formula milk is also a text produced from a certain ideological point of view, in the sense that advertising not only functions as a marketing medium for dairy products but also conveys ideology that can influence the mindset and decisions of the audience. This study focuses on analyzing the ideology behind television commercials for children's formula milk. The research aims to find out and provide an explanation of ideology in television commercials for children's formula milk. The method in this research is qualitative, with a textual analysis approach. The primary data is in the form of recordings of ten advertisements for formula milk products aired by several Indonesian national television stations. Secondary data was obtained through observation, literature study, online data searches, and questionnaires on the public as television viewers/consumers/parents. The results of the study show that the ideology behind the ten television advertisements for children's formula milk includes the ideology of idealism and consumerism.

 

Downloads

Download data is not yet available.

Article Details

How to Cite
dewi, kumala. (2024). Ideology on Children Formula Milk Television Commercials. Mudra Jurnal Seni Budaya, 39(1), 94–111. https://doi.org/10.31091/mudra.v39i1.2558
Issue
Vol. 39 No. 1 (2024)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • Copyright on any open access article in a journal published by Mudra Jurnal Seni Budaya is retained by the author(s).

  • The Creative Commons Attribution License 4.0 formalizes these and other terms and conditions of publishing articles.

References

Augustine (2022). Analisis Ideologi Ibuisme pada Konten Iklan Susu Anak. SOSIOHUMANIORA Jurnal Ilmiah Ilmu Sosial dan Humaniora. Volume 8, Nomor 1, Februari 2022 p 11 – 23.

https://doi.org/10.30738/sosio.v8i1.11689

Barthes, Roland. (2017). Roland Barthes :Elemen Elemen Semiologi. Yogyakarta : Basabasi.

Berger, C.. (2014). Handbook Ilmu Komunikasi (Terjemahan ). Bandung: Nusa Media.

Ernawati, A., & Rustono Farady Marta (2019). Balutan Identitas Maskulin pada Pengguna Tato dari Perspektif Fenomenologi Levinas. MUDRA Jurnal Seni Budaya Volume 35, Nomor 3, September 2020 p 296 – 307.

https://doi.org/10.31091/mudra.v35i3.1039.

Fiske, John. (2012). Cultural and Communication Studies. Yogyakarta : Jalasutra.

Hasyim, M. (2014). Konstruksi Mitos dan Ideologi dalam Teks Iklan Komersial Televisi, Suatu Analisis Semiolog. (Disertasi). Universitas Hasanuddin, Makassar.

Mclellan, D. (2016). Ideologi: Tanpa Batas. Yogyakarta: Kreasi Wacana. Jalasutra.

Nutricia. (2019, 29 Juli). Siapkan Anak Hadapi Masa Depan, Nutrilon Royal Ajak Orang Tua Kembangkan Karakter Tangguh Lewat Kegiatan Bermakna. Diakses 25 Januari 2021. https:// nutricia .co.id/pemberitaan-artikel/detail-news/read/siapkan-anak-hadapi-masa-depan-nutrilon-royal-ajak-orang-tua-kembangkan-karakter-tangguh-lewat-kegi/.

Piliang, Yasraf Amir, Jaelani Jejen. (2018). Teori Budaya Kontemporer: Penjelajahan Tanda & Makna, Yogyakarta: Aurora.

Republika.co.id. (2015, 02 Oktober). Beda Anak, Beda Pintarnya Lho. Diakses 08 Juni 2020, dari https://www.republika .co.id/berita/gaya-hidup /parenting /15/10/02/nvkkp2328-beda-anak-beda-pintarnya-lho.

Rusmana, Dadan. (2014). Filsafat Semiotika. Bandung: Pustaka Setia.

Setiawan, Wawan. (2018, 21 Desember). Lactamil dan Nutrilon Royal Kampanyekan Raise Them Ready”. Mix (Marketing Communication). Diakses 01 Juni 2020, dari https://mix.co.id/marcomm/ news-trend/lactamil-dan-nutrilon-royal-kampanyekan-raise-them-ready/.

Takwin, B. (2015). Akar-Akar Ideologi: Pengantar Kajian Konsep Ideologi dari Plato hingga Bourdieu. Yogyakarta: Nugroho, P.

Thomson. John B. (2015). Kritik Ideologi Global: Teori Sosial Kritis tentang Relasi Ideologi dan Komunikasi Massa. Yogyakarta :IRCiSoD.

Thomson. J. B. (2014). Analisis Ideologi Dunia: Kritik Wacana Ideologi-Ideologi Dunia. Yogyakarta: IRCiSoD.

Udayana (2017). Marginalisasi Ideologi Tri Hita Karana Pada Media Promosi Pariwisata Budaya Di Bali. MUDRA Jurnal Seni Budaya Volume 32, Nomor 1, Februari 2017 p 110 – 122. https://doi.org/10.31091/mudra.v32i1.4

Udayana (2018). Women Aesthetics in Pundi Bank Advertisement from Cultural Studies Perspective. MUDRA Jurnal Seni Budaya Volume 33, Nomor 3, September 2018 p 314 – 320.

https://doi.org/10.31091/mudra.v33i3.518

Williamson, Judith. Decoding Advertisements: Membedah Ideologi dan Makna Periklanan. Yogyakarta : Jalasutra, 2007.