Women’s Ready-to-Wear Collection with the Influence of Cottagecore

Main Article Content

Katharina Rossa Dewayanti
Grasheli Kusuma Andhini


This study aims to understand the cottagecore aesthetic and its relationship to fashion, especially the extent to which it could act as a form of self-expression and coping mechanism. This research used an exploratory descriptive research approach with the application of interview, observational research and pattern exploration. Samples were chosen non-random and purposively aiming on the representative values and perspectives. Taking inspiration from Netflix’s series ‘Anne with an E’, which has comparable aesthetics to the cottagecore movement, this study took a modern approach on the cottagecore aesthetic to produce more wearable and versatile ready-to-wear pieces while retaining the principal elements and traditional techniques. It is found that the cottagecore aesthetic may appear to have arisen as a trend during the pandemic. However, as people are now seeking to be more sustainable, the cottagecore concept, which promotes slow living in connection with nature and appreciating craftsmanship, can continue to be prioritized in the future. Overall, this study offers pieces that boost people’s moods and transport them to a bucolic pastoral fantasy while aiming on better suit the current local market preferences.


Download data is not yet available.

Article Details

How to Cite
Dewayanti, K. R., & Andhini, G. K. (2023). Women’s Ready-to-Wear Collection with the Influence of Cottagecore. Mudra Jurnal Seni Budaya, 38(1), 84–92. https://doi.org/10.31091/mudra.v38i1.2232


Åberg, H. E., & Tondelli, S. (2021). Escape to the Country: A Reaction-Driven Rural Renaissance on a Swedish Island Post COVID-19. Sustainability, 13(22), 12895.

Adam, H., & Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4), 918–925. https://doi.org/10.1016/j.jesp.2012.02.008

Atanasova, A 2021, 'Re-examining utopia in contemporary consumption: conceptualization and implications for marketing', AMS Review, vol. 11, no. 1-2, pp. 23–39 . https://doi.org/10.1007/s13162-021-00193-0

BBC. (2020, October 22). What’s it like to be ‘cottagecore’? BBC Bitesize. https://www.bbc.co.uk/bitesize/articles/zygbsk7#:%7E:text=Cottagecore%20is%20an%20online%20aesthetic,the%20countryside%20or%20the%20woods.

Brand, L. (2021) Crafting Cottagecore: Digital Pastoralism and the Production of an Escapist Fantasy. The Coalition of Master’s Scholars on Material Culture.

Dusanapudi, T. (2020). Julie Sze AMS 150 14 December 2020 Terminally Toxic: Get Out, Cottagecore, and the Political Aesthetics of the Built Environment.

Faruq, F., Midya Syahrina, H. ., Sabani, N. ., Rahmawati, S. ., Dewi Sukmakarti, L. ., & Prihartanti, N. . (2022). Javanese Society Coping Strategies During the COVID-19 Pandemic. Mudra Jurnal Seni Budaya, 37(3), 239–246. https://doi.org/10.31091/mudra.v37i3.1881

Fullana, M.A., Hidalgo-Mazzei, D., Vieta, E., & Radua, J. (2020). Coping behaviors associated with decreased anxiety and depressive symptoms during the COVID-19 pandemic and lockdown. Journal of Affective Disorders. 275, 80-81. https://doi.org/10.1016/j.jad.2020.06.027

Gallup, Inc. (2021). Gallup global emotions 2021 report. Retrieved from https://www.gallup.com/analytics/349280/gallup-global-emotions-report.aspx

Kane, M. (2021). The Simple History: #Cottagecore, Pastoral Arcadia and Marie Antoinette. Retrospect Journal. Retrieved from https://retrospectjournal.com/2021/09/19/the-simple-history-cottagecore-pastoral-arcadia-and-marie-antoinette/

Kay, J. B., & Wood, H. (2022). ‘The race for space’: capitalism, the country and the city in Britain under COVID-19. Continuum, 36(2), 274-288.

Langstedt, E., & Hunt, D. (2022). Loneliness and Hobby Adoption:: Social Networking During the COVID-19 Pandemic. The Journal of Social Media in Society, 11(1), 81-102.

Morris, T. L., Gorham, J., Cohen, S. H., & Huffman, D. (1996). Fashion in the classroom: Effects of attire on student perceptions of instructors in college classes. Communication Education, 45(2), 135-148.

Ramachandran, V. (2021). Urban-rural mobility during COVID-19: the growth of ‘cottagecore’in Australia and Aotearoa-New Zealand.

Ramirez, K. (2020). Cottagecore is Gen Z’s way of coping with a hectic, modern world. Study Breaks. Retrieved from https://studybreaks.com/thoughts/cottagecore/

Reggev, K. (2020). What exactly is cottagecore and how did it get so popular? Architectural Digest. Retrieved from https://www.architecturaldigest.com/story/what-exactly-is-cottagecore

Road to Avonlea (n.d) Road to Avonlea. Retrieved from https://roadtoavonlea.tumblr.com/post/190335002536/anne-with-an-e-positivity-meme-24-quotes-it

Shao, C. Y., Baker, J. A., & Wagner, J. (2004). The effects of the appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender. Journal of Business Research, 57(10), 1164-1176. https://doi.org/10.1016/S0148-2963(02)00326-0

Stych, A. (2021). Pandemic time off leads to new hobbies for 6 in 10 Americans - Bizwomen. The Business Journals.

Tiffany, K. (2021). Aesthetics wiki: Cottagecore was just the beginning. The Atlantic. Retrieved from https://web.archive.org/web/20210427003538/https://www.theatlantic.com/te chnology/archive/2021/02/aesthetics-wiki-cottagecore-tumblr-tiktok/617923/

Waller, M. M. (2022). The History, Drivers, and Social Issues of the Cottagecore Movement. WWU Honors College Senior Projects. 531.

Wulandari, S., -, G., & Marianto, M. D. (2022). The Awakening of self-existence in the Covid-19 pandemic through "Sesaji Nusantara" as Rajut Kejut Craftivism . Mudra Jurnal Seni Budaya, 37(2), 165–172. https://doi.org/10.31091/mudra.v37i2.1959