Globalization Of Tourism Industry Toward Culture Of Local Wisdom In The Existance Of Pseudo Traditional Art Case Study of the Commodification of Bengkulu Traditional Arts

Authors

  • Bambang Parmadi
  • Benardin

Keywords:

tourism industry, traditional art, globalization, cultural commodification, pseudo

Abstract

The influence of globalization toward cultural context is a transaction of cultural things through industrial process affected by modernization. Tourism industry is one of the globalizations which produces cultural things to be commercialized financially and purposefully. One of cultural things to be commercialized in the era of globalization is traditional art. The issue coming up is how to develop patterns so that the supporters of traditional art as the subject of local wisdom are maintained, but hopefully it can, on the other hand, accommodate globalization demands, for both economic and sociocultural aspects which have commodified culture? With the aim of synergizing the existence of traditional art as cultural identity of supporters in sociocultural way and the demands of tourism industry that commodify culture, through field research using qualitative method, it can be concluded that. First, commodification of culture is inevitable in the era of 4.0 which develops in modernity, which can be seen from more developed tourism industry. Second, commodification of culture toward local wisdom can actually be solved with some strategies without marginalizing the supporters of the local wisdom and culture. Third, the space of traditional art as cultural identity can be maintained and revitalized from commodification of culture as long as the conceptual pattern can synergize the perception and responses of the supporters with the demands of tourism industry. Forth, one of the most relevant concept to accommodate the demands of commodification of culture is what is known as pseudo traditional art.

Downloads

Download data is not yet available.

References

Adorno dan Horkheimer. 1979. The Culture Industry Enlightenment as Mass Deception, London: Verso,

Agus Muriawan Putra. 2008. “Identitas & Komodifikasi Budaya dalam Pariwisata Budaya Bali”. Jurnal Analisis Pariwisata, Vol. 8, No. 2,

Aris, Muhammad Shiddiq A.A., “Dampak Perekonomian Global terhadap Perekonomian Lokal”, dalam http://muhammadshiddiq-a.blogspot.co.id/2015/10/dampak-perekonomian-global-erhadap.html. Diunduh pada 19 Februari 2016.

Budiman, Hikmat, 2002. Lubang Hitam Kebudayaan, Yogyakarta: Kanisius,

Creswell, John W., 1994. Research Design. Qualitative & Quantitative Approaches. USA: SAGE Publication,

Denzin, Norman K. & Yvonna S. Lincoln, eds., 1994. Handbook of Qualitative Research, USA: SAGE Publication.,

Fiske, John, 1987. Television Culture, London: Routledge.

Gramci, Antonio. 2001. Catatan-catatan Politik. Surabaya: Pustaka Promethea

Gleick, Peter H., et.al., 2002. The New Economy of Water: The Risk and Benefits of Globalization and Privatization of Fresh Water, California: Pasific Institute.

Irianto, Agus Maladi, 2013. “Mass Media Reality In Indonesia: The Local Wisdom That Were Marginalized By The TV Broadcast”. ipresentasikan dalam The International Seminar on Education as Media of Socialization and Enculturation of Local Culture. Held by the Graduate School of Education and Human Developoment, Nagoya University, Juni 25th.

Jery, David & Julia Jery, Collins. 1991. Directory of Sociology. Collins: Harper Collins Publishers,

Kayam, Umar, 1999. “Seni Pertunjukan dan Sistem Kekuasaan”, Jurnal Seni GELAR. Vol.2, No. 1,

Kurniawan, Aan, “Dampak Perekonomian Global terhadap Perekonomian Domestik.” dalam http://aankurniawan-astra.blogspot.co.id/2015/10/ dampak-perekonomian-global-terhadap.html. Diakses 21 Februari 2016.

Maquet, J., 1971. Introduction to Aesthetics Anthropology, Massachusetts: Addison Wesley,

Redfield, R., 1985. Masyarakat Petani dan Kebudayaan (terjemahan), Jakarta: YIIS,

Smith, Philip, 2001.Cultural Theory: An Introduction, Oxford&Massachusetts: Blackwell Publishers,

Soedarsono, 1990. Tayub, Penyajian dan Tata-Tarinya, Surakarta: Sebelas Maret University Press,

Soedarsono, 1999. Seni Pertunjukan Indonesia dan Pariwisata, Bandung: MSPI,

Storey, John. 2004. Teori Budaya dan Budaya Pop: Memetakan Lanskap Konseptual Cultural Studies (Terjemahan). Yogyakarta: CV Qalam.

__________. 2010. Cultural Studies dan Kajian Budaya Pop. Yogyakarta: Jalasutra.

Suneki, Sri, 2012. “Dampak Globalisasi terhadap Eksistensi Budaya Daerah”, Jurnal Ilmiah CIVIS, Vol. 2I No. 1,

Swarbrooke, J., 1998. Sustainable Tourism Management, New York: CABI Publishing is division of CAB International

Turner, Victor, 1986. The Ritual Process, New York: Cornel University Press.,

Downloads

Published

2021-10-31

How to Cite

Parmadi, B., & Benardin. (2021). Globalization Of Tourism Industry Toward Culture Of Local Wisdom In The Existance Of Pseudo Traditional Art Case Study of the Commodification of Bengkulu Traditional Arts. Lekesan: Interdisciplinary Journal of Asia Pacific Arts, 4(2), 102–109. Retrieved from https://jurnal.isi-dps.ac.id/index.php/lekesan/article/view/1803

Issue

Section

Articles